From strategy to implementation: successful media planning as a turnkey solution

From developing a distinct media strategy to planning and buying to optimization and regular performance reviews – we provide you with comprehensive solutions that effectively support your marketing objectives.

With precise analytics, excellent discounts and well conceived implementation, we ensure that your campaign reaches the right target audience. We closely monitor your competitors and develop specific measures to make your brand stand out.

Do you have any questions? Please get in touch with us!

Target audience analysis for maximum impact

We are committed to developing a precise media target audience that best suits your marketing target audience and can be used across all relevant media channels (and their respective planning tools).

Expanding your lead with competitive analysis

We analyze the strategies and actions of your competitors and identify chances, risks and opportunities for differentiation. This provides you with an accurate understanding of your competitors’ positioning and offers clear recommendations for the next steps.

Effective media strategies for your success

We define specific goals, recommend the appropriate channels to optimally address your target audience and carefully orchestrate the efficient use of advertising media, timings and budgets. By using a carefully designed strategy, we will effectively achieve your communication goals.

Sound planning results in tangible actions

We translate strategy into practical recommendations: From the selection of advertising media to placements and specific schedules. A definite plan shows you when and where your advertising will appear – including relevant KPIs values such as reach, ratings and CPM.

Excellent discounts and placements

As an agency, we negotiate highly attractive discounts and placements to achieve your goals with maximum efficiency and precise implementation.

Buying: Placing your ads

We place your advertising material directly in the appropriate media – manually, via online booking tools or programmatic platforms. We closely coordinate every step with the sales houses in order to achieve outstanding results for you.

Ongoing optimization of your campaign

We are constantly reviewing the performance of your advertising media, the placement and the KPIs achieved. If necessary, we adjust the campaign and optimize the booked placements in order to use your budget as efficiently as possible – for instance, in case of shifts in TV market shares, ratings or adjustments in terms of pricing.

Reporting for analysis, optimization and success

You receive an overview of the results of your campaign on a regular basis. We analyze the degree of achievement rate, identify strengths and weaknesses and develop specific optimization approaches for current and future campaigns.

On-the-spot success with DTC and performance campaigns

DTC and performance campaigns reach your target audience directly and achieve measurable results such as website visits or leads. We combine the reach and impact of traditional media with data-based and precisely targeted digital marketing strategies. For instance, we manage and optimize TV campaigns based on performance KPIs such as cost per lead, cost per order, etc.

Reach your
target audience
precisely and efficiently via the appropriate media

Distinguish yourself from
your competition
with your expertise and a large network of partners.

Optimize your
media budget
and achieve the best possible impact from your campaigns.

Strengthen your
brand KPIs
with long-term strategies and lasting results